Official poster for FIFA World Cup 2022(TM) unveiled


The official poster for the FIFA World Cup Qatar 2022(TM) was unveiled during a special event at Hamad International Airport on Wednesday, June 15 2022.

For the first time, a series of posters has been developed for the tournament – all designed by Qatari female artist, Bouthayna Al Muftah. The main poster depicts traditional headwear being thrown in the air – something which symbolises celebration and football fandom across Qatar and the Arab world. The seven supporting posters showcase the Arab world’s passion for football and the game as something that brings families together.

Bouthayna Al Muftah explains her inspiration

“My main inspiration was the concept of collective memory,” said Al Muftah. “Most of my work focuses on past experiences, memories, tying them to the present and archiving them in a contemporary manner. I wanted the posters to follow this theme and tell the story of Qatar’s football culture.”
She continued: “I wanted each poster to show celebration and football fandom in Qatar. The main poster depicts the ‘gutra’ and ‘egal’ being waved in the air in a celebratory manner – which is something fans do here when a goal is scored.”

Other officials express views on the posters

“These stunning posters symbolise our love of football and our excitement at hosting the first FIFA World Cup in the Middle East and Arab world,” said Khalid Al Mawlawi, Deputy Director General, Supreme Committee for Delivery & Legacy.


Source: Press Release
Cover image credit: Road to 2022