Minister of Social Development and Family H E Maryam bint Ali bin Nasser Al Misnad and others at the launch of ‘Yalla Namshi’, an initiative to encourage walking in parks and malls.
Doha: The Ministry of Social Development and Family is preparing to celebrate “Family Day in Qatar,” which falls on April 15 of each year, in order to emphasise the importance of the family and its pivotal active role in the process of development and construction.
This year’s theme is “Qatar is strong with the cohesion of its families,” in a context where the Ministry is carrying out its responsibilities towards social and family development as a specialised ministry.
In a statement, Minister of Social Development and Family, H E Maryam bint Ali bin Nasser Al Misnad said Qatar has always been a pioneer in choosing a day to celebrate the family, which is the backbone of society and its solid nucleus.
She said the great interest in the family comes from the wise leadership’s belief in the centrality of the family in national development, adding that the advancement of the family is the advancement of society, and this comes through concerted efforts to support and care for it and protect its security, stability and cohesion by investing in well-studied events and programmes that would contribute in achieving the greatest degree of stability and family cohesion in society, enabling it to face challenges, especially those targeting its value system and social contract.
The Minister pointed out that social development is an integral part of the Qatar National Vision 2030, which reflects the interest of the wise leadership of the country in building an effective system of social protection for all Qataris, that takes care of their rights, values their effective participation in the national development process and dedicates their complementary roles in this process, based on the importance of family.
She announced that the Ministry is currently working on developing creative strategies and interactive methodologies directed towards families and their members through tools for collecting and analysing relevant data and statistics and benefiting from them in implementing government programmes, plans and policies specialised in promoting societal growth through the essentiality of family stability and its humanitarian and human rights outcomes.
The Ministry’s programme includes a variety of activities in attendance and through various communication platforms, while strengthening cooperation with several partners to celebrate this occasion, which represents an added opportunity to emphasise the roles of all institutions in the country in supporting the process of development and community building within the framework of Qatar National Vision 2030.
In this context, the Ministry will illuminate its buildings in green to celebrate the occasion, which constitutes an opportunity to emphasise the importance of family cohesion and the common responsibility that all its members have towards themselves and the country’s society. The programme also includes a parallel electronic awareness campaign through its accounts, specifically on Twitter and Instagram, and a sports and entertainment event for school students in cooperation with the “Generation Amazing” of the Supreme Committee for Delivery and Legacy, at Lusail area.
With the advent of Ramadan, the Ministry and Ooredoo as the sponsor launched a multi-faceted innovative initiative called “Yalla Namshi,” through its social media accounts, with the aim of reviving and sustaining a societal sports custom that Qataris have always practiced and associated with Ramadan, represented in the sport of walking before breakfast time in public parks and malls.
This initiative relied on the use of artificial intelligence in providing it with the scientific calculation that stimulates competition by setting a time limit for walking that brings together members of the same family in commercial complexes on the basis of achieving at least 10,000 collective steps per day and receiving generous prizes allocated by the Ministry.
Source: QNA
