ELIE SAAB Maison’s international development plan announced last year continues right on schedule. After the openings in Milan, London, Dubai, Beirut, and recently Paris, it is now the turn of Qatar, another strategic market for the Brand. The partner of this operation is Tivoli Furniture, a reference point in the luxury interior design sector since 1978.
“Qatar has always been an important market for ELIE SAAB. Our desire was to immerse our customers even further into our personal lifestyle vision, providing them with an all-encompassing experience. The Maison collection pieces are born from the same ideals, commitment, and craftsmanship that we have always invested into the Brand’s creations. The presence of a prestigious partner such as Tivoli Furniture is a further guarantee that this goal will be achieved”. Says Mr Elie Saab Jr., CEO of Elie Saab.
The space dedicated to ELIE SAAB Maison was created inside Tivoli’s prestigious showroom, located in Al Rayyan Al Qadeem Street, near Rayyan Park, in the capital Doha. ELIE SAAB Maison positions itself in the heart of the showroom, on the ground floor, with a dedicated space of 150m2. Inside are set up the different environments to showcase the collection: two large living areas, a dining area and a suite, to which are added the rugs, lighting and textile products.
Walking into the space means immersing yourself in a sophisticated atmosphere made of precious details, sinuous, elegant and minimal lines, contrasted by the richness of materials, metals, stones and fabrics. The unique style of ELIE SAAB can be found in the furniture items, inspired by one of the places most dear to the designer, Paris: from the herringbone wooden floors to the high ceilings that let the light move freely, caressing the surfaces and creating reflections that change with the variation of the materials on which it rests; and then the arches, which separate the rooms and frame the ELIE SAAB Maison logo.
“We arrive in Qatar following a precise strategy, the same one we adopt in all the countries we decide to enter, and which involves building a project together with an exceptional partner, to whom we can bind ourselves exclusively, creating value around the ELIE SAAB Maison Brand. We are very happy with the Tivoli Group alliance, and to be able to count on a 40-year-long experience in one of the key markets for the Brand. The journey continues”. States Massimiliano Ferrari, President of Corporate Brand Maison.
Source: Press Release
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